Buying
or specifying furniture is not the same as it was twenty years ago, or even
ten. Choices, sources, and quality are all over the map. You can still find
showrooms, although fewer and fewer, where you can sit with a professional and
really customize a piece of furniture—blending your selections of finish,
fabric, or trim and other options. But it has to come in faster and at the
right price. In no universe will you ever be able to special order a Karges
piece and have it delivered by dinner time. And while customers often want to
“walk out’ with their choice, there are reasons to be patient and wait a few
weeks or so for delivery.
To that end, I’ve been working on a new website for more than
year. And after a year of development, I am thrilled to announce it is up and
running! It’s the next evolution for McKenzie Galleries & Commercial, which
has a history
of serving both commercial and residential project clients, small to large
installations for many, many decades. The URL is www.mckenziegalleries.com, and on
it are more than 1,000 items. Not everything we offer, but a lot!
The site is unique in that it is completely interactive. Visitors have the ability to choose from almost as many
features for their furniture as available in a traditional brick and mortar
showroom.
The great thing about this is you if you don’t
like the finish or fabric on the displayed piece, you can pick from a wide
selection of wood and metal finishes, fabric and leather choices, as well as trim
and more. This platform also calculates, or recalculates as needed, the price as
options are chosen.
Okay, other businesses and industries have developed complex websites,
yes, but few have the complexity that furniture requires to meet an
individual’s need. So this may
well be the first of its kind for furniture, I hope you’ll think so.
Give it a whirl and let me know what you think.
